Where you are and what you’re doing increasingly play key roles in how you search the Internet. In fact, your search may just conduct itself.
This concept, called “contextual search,” is improving so gradually the changes often go unnoticed, and we may soon forget what the world was like without it, according to Brian Proffitt, a technology expert and adjunct instructor of management in the University of Notre Dame‘s Mendoza College of Business.
Contextual search describes the capability for search engines to recognize a multitude of factors beyond just the search text for which a user is seeking. These additional criteria form the “context” in which the search is run. Recently, contextual search has been getting a lot of attention due to interest from Google.
Utilizing contextual search, Google Now provides information based on location, and by accessing calendar entries and travel confirmation messages in Gmail accounts. Available on Android for the last six months, Google Now was just released for the iPhone/iPad platform.
“You no longer have to search for content, content can search for you, which flips the world of search completely on its head,” says Proffitt, who is the author of 24 books on mobile technology and personal computing and serves as an editor and daily contributor for ReadWrite.com, one of the most widely read and respected tech blogs in the world.
“Basically, search engines examine your request and try to figure out what it is you really want,” Proffitt says. “The better the guess, the better the perceived value of the search engine. In the days before computing was made completely mobile by smartphones, tablets and netbooks, searches were only aided by previous searches.
“Today, mobile computing is adding a new element to contextual searches,” he says. “By knowing where and when a search is being made, contextual search engines can infer much more about what you want and deliver more robust answers. For example, a search for nearby restaurants at breakfast time in Chicago will give you much different answers than the exact same search in Tokyo at midnight.”
Context can include more than location and time. Search engines will also account for other users’ searches made in the same place and even the known interests of the user.
“Someday soon,” Proffitt says, “you’ll watch a trailer of the latest romantic movie, and the next time you search for movie times at the local theater, that movie will be prominently displayed.”
Also on the horizon, contextual searches may be teamed up with the “Internet of Things,” a euphemism used to describe an inter-connected network of devices large and small, reporting data on what’s going on around them.
“Imagine a part in your car sending a malfunction signal that schedules your car for a repair appointment,” Proffitt says, “followed up by an automated function that checks your calendar online and schedules the appointment for you. Or, consider a hydro-sensor in your garden that sends you a message to let you know the plants need more water.”
The Latest Bing News on:
Contextual search
- How A Digital Media Agency Built Its Own AI-Powered Contextual Targeting Toolon April 24, 2024 at 3:29 am
The agency’s emotional contextual tool, called Reticle AI, analyzes the emotions an ad is trying to evoke and the context of where the ad might show up to find congruent ad placements. Context is ...
- Opinion: Centro Cultural de la Raza again provides key context on complex border issueson April 23, 2024 at 10:04 pm
Its new exhibit unveils the rage and hope of Indigenous, Mexican, Chicana/o/x and Latinx people of the borderlands ...
- Gujarat High Court on Attorney-Client Privilege in context of search and seizure operations under tax lawson April 23, 2024 at 1:19 am
The doctrine of attorney-client privilege and its applicability in a search and seizure operation conducted by a government agency in a lawyer’s offices, while ...
- Clinical Endpoint Adjudication: Ethical Enhances eAdjudication(R) With an Innovative AI-Powered Conversational Documents Searchon April 21, 2024 at 9:30 am
By leveraging advanced natural language processing and machine learning capabilities, Ethical's new AI-powered conversational documents search tool reduces the time and effort required to find ...
- Gurucul Enhances Federated Search Capabilities Across Multiple Data Sourceson April 19, 2024 at 8:32 am
Gurucul, a leader in security analytics, has announced enhancements to its federated search capabilities. Gurucul federated ...
- Brave Announces AI Search Engine – Shares Insights For SEOon April 17, 2024 at 2:32 pm
Brave answers questions about their new AI search engine and offers insights on what SEOs and online businesses should know ...
- KeyPoint Technologies Achieves Milestone with Indian Patent Office Approval for Contextual Discovery Innovationon April 17, 2024 at 2:17 pm
KeyPoint Technologies, a Hyderabad-based innovative technology company, renowned for its leadership in AI/ML, NLP, Input, and Language technology sectors, announces the granting of its ...
- Beyond Search Engines: The Rise of LLM-Powered Web Browsing Agentson April 17, 2024 at 4:08 am
Discover the evolution of web browsing with LLM-powered agents. Explore personalized digital experiences beyond keyword searches.
- What exactly is AI-powered commerce search and what does it mean for retailers?on April 17, 2024 at 2:32 am
We’ve seen examples of new AI search features from the likes of Walmart and Instacart. What is AI-powered search? Hasn’t search used AI for years?
- KeyPoint Tech gets patent for contextual discovery techon April 15, 2024 at 8:50 pm
The patented invention offers systems and methods to anticipate users’ intentions and characteristics by analyzing contextual information, enabling the delivery of relevant search advertisements or ...
The Latest Google Headlines on:
Contextual search
[google_news title=”” keyword=”contextual search” num_posts=”10″ blurb_length=”0″ show_thumb=”left”]
The Latest Bing News on:
Search engines
- Who is Prabhakar Raghavan and why is he accused of killing Google Search?on April 27, 2024 at 8:41 am
A study earlier this year by German academics verified what many users of Google search had long suspected: the search engine, once the gold standard for ...
- How to Improve Google Search Results With a Hidden Settingon April 27, 2024 at 4:00 am
If you're drowning in wrong answers, one of the ways you can filter search results may help narrow things down.
- Google is wading into EU politics, when it ought to focus on fixing its decaying search engineon April 25, 2024 at 7:25 pm
Google, a company with a decaying search engine, wants to add election season "hall monitor" to the list of tasks it sucks at.
- Google Warns Of “New Reality” As Search Engine Stumbles (UPDATE)on April 25, 2024 at 3:48 pm
Google warns of "new reality" amid search struggles, accelerates timelines, while critics allege prioritizing revenue over quality.
- Perplexity.ai Focuses On Ads, Attracts Funds From Digital Elite. Search Will Never Be The Sameon April 25, 2024 at 10:22 am
Perplexity.ai, the disruptive player in the earthquake that is AI + search, has a valuation now over $1 billion and sets its sights on advertising as it shakes things up.
- Perplexity AI: Exploring AI-powered search beyond Googleon April 25, 2024 at 7:03 am
Perplexity's AI-powered search experience challenges Google's model by delivering conversational answers, citing sources and more.
- Data Breach Search Engineson April 25, 2024 at 2:00 am
Navigating Access and Security in the Stolen Credentials Landscape By Tom Caliendo, Cybersecurity Reporter, Co-Founder at Brocket Consulting LLC In the last few years, an unprecedented number of stole ...
- Submitting Your Website to Search Engines: Here's How (and Why)on April 22, 2024 at 12:24 pm
Your guide to the best in personal financial products such as credit cards, mortgages, bank accounts, and brokerages.
- 6 Best Remote Job Search Engines for Employerson April 19, 2024 at 1:29 pm
The best job boards for remote work offer access to an extensive pool of candidates and advanced tools to facilitate recruitment. Some even provide curated lists of professionals for specific roles.
- Brave Announces AI Search Engine – Shares Insights For SEOon April 17, 2024 at 2:32 pm
Brave answers questions about their new AI search engine and offers insights on what SEOs and online businesses should know ...
The Latest Google Headlines on:
Search engines
[google_news title=”” keyword=”search engines” num_posts=”10″ blurb_length=”0″ show_thumb=”left”]