We humans are obsessed with storytelling
We tell stories to people we meet and people we love. We can’t get enough of the stories that drive movies, video games, television, and books. We communicate with stories, and now we’re training our computers to do the same. By writing sets of rules and instructions of varying complexity, artificial intelligence experts can enable computers to write stories both real and fictional. Some of these algorithms, as you’ll see shortly, produce articles or reports with the sort of flair you’d think only a human could provide, which has fascinating implications for the future of publishing.
“Our CEO likes to say that the old model is to write one story and hope that a million people read it and our motto is that we can write a million stories and we know that almost everybody will read it because each of those stories can be targeted for an audience as small as one,” says Automated Insights media and public relations manager James Kotecki.
Automated Insights produces stories from data, using algorithms. The more data that its Wordsmith platform can work from, the better. Wordsmith writes corporate earnings reports for the likes of Associated Press (AP), which has seen its yearly output of such articles increase tenfold – from 300 to 3,000 – since adopting the automatic prose generator.
It also churns out complete drafts of marketing reports according to provided style and formatting guidelines. And it writes personalized, snark-laden reports for Yahoo fantasy football teams, every week for every team, based on data from players’ specific teams and leagues.
Read more: Creative AI: Teaching computers to be reporters and storytellers
The Latest on: Creative AI
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The Latest on: Creative AI
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