Planting for Profit, and Greater Good

via Edyn


via Edyn

The plastic-and-stainless-steel device, topped by a tiny solar panel, determines the amount of water to be delivered to the garden each day, using Mr. Aramburu’s Wi-Fi network to communicate with a valve attached to his irrigation system.

If the air is humid, or if rain is forecast, the valve limits or cuts off the supply.

If the soil lacks nutrients, Mr. Aramburu receives an alert on a smartphone app telling him to add fertilizer.

And it doesn’t hurt that the sensor initially analyzed the clay-filled dirt of his yard and recommended which plants would thrive there.

The soil sensor and the water valve are Mr. Aramburu’s creations; he will soon begin selling them through his new company, Edyn. But his plan for his business goes beyond enabling people in upscale ZIP codes to cultivate things like exotic kale and heirloom beets. He also intends to sell sensors to farmers in developing nations at a low cost to help them grow food more efficiently and sustainably.

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