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The Personas Project From MIT Is All Kinds Of Cool

The Personas Project From MIT Is All Kinds Of Cool

Multiple Personas Disorder / 2009 / SML
Image by See-ming Lee ??? SML via Flickr

Go here and put your name in the box. Just do it. It’s awesome.

The project, called Personas, comes from the MIT Media Lab built by Aaron Zinman. Basically, it takes your name and searches the web for some context around it. It then takes the words and sites it finds to build a profile of your presence on the web. Or in MIT-speak using words like “corpus”:

Enter your name, and Personas scours the web for information and attempts to characterize the person – to fit them to a predetermined set of categories that an algorithmic process created from a massive corpus of data. The computational process is visualized with each stage of the analysis, finally resulting in the presentation of a seemingly authoritative personal profile.

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