Design for seniors to tap market, industry urged
Hardware and software vendors are foolish to ignore the needs of the growing population of older computer and information technology users, the so-called “silver surfers”. US researchers offer convincing evidence in a monograph to be published in the International Journal of Intercultural Information Management that from the business perspective, seniors represent a rapidly growing sector of the market with the most disposable income to spend on these companies’ products.
Mark McMurtrey, Ronald McGaughey, James Downey and Steven Zeltmann of the Department of Management Information Systems at the University of Central Arkansas, in Conway, have brought together three research streams to show how the senior population is increasingly “wired”. Their evidence suggests that manufacturers are foolish in their failure to address the needs of this part of society, which often has disabilities – sight and hearing problems, issues with dexterity and cognitive deficits – that would benefit from specialist input and output hardware and software designed for greater accessibility. Moreover, it is a matter of social responsibility that such companies ought to address the needs of all of society and not just the younger generation and able bodied.
The researchers pulled together information and data from three main sources. First, data from the US Census’ current population reports (and other US Census Bureau statistics). Secondly, results reported in three large-scale studies by SeniorNet, the largest promoter of elderly computer and internet use in the world. And, lastly findings from a range of scholarly investigations with high citation numbers from the research literature. They hoped that the fusion of these resources would allow them to shed considerable light on the issue of senior citizens and their access and use of information technology.
The most apparent finding from the work is that seniors use information technology in much the same way as other people irrespective of age: they shop online, research topics of interest, stay in touch with friends and relatives, and carry out a multitude of other tasks from maintaining a Facebook presence to tweeting regularly, as do almost all other sectors of society. Likewise, many seniors use mobile technology, including cell phones, just as commonly as younger people. Given the physical and cognitive disabilities many people face as they get older, manufacturers of hardware and software vendors must take such findings into account in their long-term development and marketing strategies, not only will it help their profit line it is a more ethical approach to information technology.
The Latest Bing News on:
Silver surfers
- California Surf Museum names 2024 ‘Silver Surfer’ award recipientson April 30, 2024 at 2:12 pm
OCEANSIDE, Calif. (FOX 5/KUSI) — Three Californians that brought international acclaim to surfing in the 1960s are being honored with this year’s “Silver Surfer Lifetime Achievement Award.” ...
- The Silver Surfer Has Apparently Been Cast For Marvel's 'Fantastic Four' Reboot, But Not The Version Anyone Expectedon April 30, 2024 at 9:40 am
Although The Silver Surfer has long stood as one of Marvel’s most popular cosmic characters, it’s thanks to the "Fantastic Four" that he exists, with Norrin Radd debuting in the ...
- Marvel's Future Ghost Rider-Silver Surfer Hybrid Takes on Mephisto in Cosmic Showdownon April 27, 2024 at 1:30 pm
In a first look at Annihilation 2099 #4, a future Silver Surfer/Ghost Rider mashup takes on his former master Mephisto in an epic showdown.
- Silver Surfer Solana Launchpad Lights Up on PinkSale: Your Ticket to the Next Big Crypto Wave!on April 25, 2024 at 2:23 am
Excitement is in the air as the Silver Surfer Solana (SSS) launchpad goes live on PinkSale, quickly hitting the 30% mark just a day after opening. This groundbreaking token is not just another drop in ...
- Marvel Legends Silver Surfer Exclusive Figure From 2018 Is Back In Stockon April 24, 2024 at 7:00 am
Speaking of Silver Surfer, it was recently revealed that Julia Garner has joined the cast of Marvel Studios' The Fantastic Four as the Shalla-Bal incarnation of Silver Surfer. If you're unfamiliar, ...
- Norrin Radd's Silver Surfer Rumored to Appear in The Fantastic Four Rebooton April 18, 2024 at 1:40 pm
A new rumor claims that the original Silver Surfer will still appear in the Fantastic Four despite Julia Garner's casting.
- Giant-Size Silver Surfer #1 Announced by Marvelon April 17, 2024 at 1:32 pm
Marvel continues its celebration of its Giant-Size comics with a new one-shot starring the Silver Surfer. This year marks the 50th anniversary of Marvel's Giant-Size line of comics, with heroes ...
- How Can the Silver Surfer Be a Woman? Fantastic Four's Shalla-Bal Explainedon April 5, 2024 at 12:38 pm
First came word that Julia Garner has been cast as the Silver Surfer. Then, Marvel revealed new teaser art and a list of comics that have presumably inspired the latest FF reboot. If you’re not ...
- Could Silver Surfer’s Controversial Casting Choice Be A Clue About The MCU’s Next Supervillain?on April 5, 2024 at 4:30 am
(Photo by Amy Sussman/Getty Images) Deadline notes that Garner will play Shalla-Bal, though they mistakenly claim that the character is “a version of Silver Surfer from the comics.” Shalla-Bal ...
- Fantastic Four: Julia Garner Silver Surfer Casting Reinforces a Dark Plot Theoryon April 3, 2024 at 5:00 pm
“Somewhere, deep within the deep vastness of outer space, an incredible figure hurtles thru the cosmos, a being whom we shall call the Silver Surfer, for want of a better name!” That typically ...
The Latest Google Headlines on:
Silver surfers
[google_news title=”” keyword=”silver surfers” num_posts=”10″ blurb_length=”0″ show_thumb=”left”]
The Latest Bing News on:
Seniors using information technology
- How Senior Care Organizations Are Using Tech to Attract and Retain Staffon May 7, 2024 at 1:27 pm
Amid healthcare’s workforce shortage, aging-services providers turn to technology to streamline workflows and boost efficiency.
- SHN BUILD: The Future of AI and How to Practically Use AI to Deliver Business Valueon May 7, 2024 at 7:05 am
This article is sponsored by SafelyYou. This article is based on a discussion with George Netscher, CEO & Founder of SafelyYou and Sevy Petras, ...
- What does the Data Protection and Digital Information Bill mean for UK industry?on May 7, 2024 at 2:22 am
The Data Protection and Digital Information bill is the first shift in the UK’s data protection regime since leaving the EU, but what could it mean for UK industry?
- Radar is advancing at historic speed. How engineers are setting the paceon May 6, 2024 at 4:59 pm
In a whirling geopolitical landscape of new nuclear weapons, hypersonic weapons, drones and satellites, the U.S. is hustling to test new kinds of radars aimed at detecting evolving threats. Many of ...
- Ethos Life Insurance Review 2024on May 6, 2024 at 2:03 am
Ethos makes it easy to buy life insurance. It offers term and whole life with coverage up to $2 million. Learn more in our Ethos Life Insurance review.
- Support Engineer (Junior to Senior) – Western Cape Cape Townon May 5, 2024 at 5:00 pm
This position requires troubleshooting, problem-solving and technical skills using various diagnostic tools. In addition, strong interpersonal skills are required to guide customers through situations ...
- How a Greenwich teen's tech-savvy skills helped his grandfather and now dozens more seniorson May 2, 2024 at 8:33 pm
When it comes to teaching the seniors how to use technology, Haroche said sticky notes helps out ... Along with sticky notes, Haroche said "dragging out pieces of information about their lives." "We ...
- Elder fraud - via phone, text, email - is on the rise; what to do? Simple. Hang up: Reporton April 29, 2024 at 1:52 pm
A joint initiative by Highmark Health and the FBI finds that cases of elder fraud intent on scamming people 60 and over is on the rise. One simple solution: Hang up. Don't talk to anyone you don't kno ...
- Reddit considers legal action against AI firms for unauthorised useon April 28, 2024 at 4:01 pm
Reddit would consider taking legal action against technology companies that extract data from its website without permission, a senior executive has warned ...
- Mitesco Expands Advisory Board With Senior Technology, Infrastructure Execson April 26, 2024 at 6:56 am
VERO BEACH, FL, April 26, 2024 (GLOBE NEWSWIRE) -- via NewMediaWire – Mitesco, Inc. (OTC:MITI, “the Company”, ) today ...
The Latest Google Headlines on:
Seniors using information technology
[google_news title=”” keyword=”seniors using information technology” num_posts=”10″ blurb_length=”0″ show_thumb=”left”]