How Amazon Controls Ecommerce (Slides)

When you think about ecommerce, you think about Amazon. But how did a company that started with online books come to dominate an estimated one third of ecommerce in the U.S.? In the 72 slides above, global consulting boutique faberNovel breaks down Amazon’s business and strategy. The keys to Amazon’s success are 1) the Internet imposes no limits on how much Amazon can sell; 2) its control of customer accounts and loyalty, and 3) and a growing ecosystem that is helping it cement its place in the world of digital goods as well.

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