The majority of millennials think they’re innovative people. They want to work at–and give their money to–innovative companies that are good for society. In spite of all th... Read more
In the new Millennial-inspired Participation Economy, the old definition of brand value — the one that worked for decades — is dead. As marketers, we knew that the sum of our core fun... Read more
The all-electric Tesla Roadster is indeed a fine-looking, high-performance automobile, but its projected $US109,000 price tag will likely put it out of reach of the much sought-after Generat... Read more
Image via Wikipedia My 2-year-old daughter surprised me recently with two words: “Daddy’s book.” She was holding my Kindle electronic reader. Here is a child only beginning to talk, revealin... Read more