Now you can lease a cell phone and sell back your used clothes to the original brand that made them. Are we finally moving towards a zero-waste economy? The circular economy, in which compan... Read more
In the new Millennial-inspired Participation Economy, the old definition of brand value — the one that worked for decades — is dead. As marketers, we knew that the sum of our core fun... Read more
Because it can be seen as taking time and money away from helping people, nonprofits often devote little or no time to developing their own brands. But this can be a huge mistake. (Product)... Read more
Every now and again, you come across a service that promises to disrupt and change the entrepreneurial landscape for good. Read more