In the new Millennial-inspired Participation Economy, the old definition of brand value — the one that worked for decades — is dead. As marketers, we knew that the sum of our core fun... Read more
We are at a turning point in history, says Ferguson Quick. Grab a pencil. I’ll say a word and you write down the first three things that come to mind. Ready? Manufacturing. I’m bettin... Read more
Image by Getty Images via Daylife By the end of the year, at least five plug-in cars, including the Nissan Leaf and Chevrolet Volt, are expected to be on the market. And as electric vehicles... Read more