Cedars-Sinai Medical Center

Image via Wikipedia Greener, Cheaper More Efficient Oil Extraction Made Possible A research team led by the University of Bristol has used STFC’s ISIS Neutron Source to come up with a new way to treat carbon dioxide (CO2), so that it can be used in efficient and environmentally friendly methods for extracting oil. These new

It’s all very well and good that iPhones can give you directions, let you surf the web, and do about a thousand other things, but what if you want to get a close look at something really tiny? Well, the phone can’t help you with that on its own, but it can if you equip

Image via Wikipedia Researchers at Georgia Tech have discovered that, contrary to previous assumptions, older adults are more amenable than younger ones to having a robot “perform critical monitoring tasks that would require little interaction between the robot and the human.” The findings will be presented at the upcoming HFES 53rd Annual Meeting, Grand Hyatt,

Apes, dolphins and elephants are animals with remarkable communication skills. Could the internet be expanded to include sentient species like them? A new and developing idea from a panel of four great thinkers — dolphin researcher Diana Reiss, musician Peter Gabriel, internet of things visionary Neil Gershenfeld and Vint Cerf, one of the fathers of

Video animation of a missile-armed drone taking out an armored vehicle and attacking a United States aircraft carrier AT the Zhuhai air show in southeastern China last November, Chinese companies startled some Americans by unveiling 25 different models of remotely controlled aircraft and showing video animation of a missile-armed drone taking out an armored vehicle

A team of researchers at the University of New Mexico (UNM) and the National Institutes of Health (NIH) have developed a vaccine to treat high cholesterol. The vaccine, which targets a molecule called PCSK9, a protein involved in cholesterol metabolism, is a cost-effective alternative to current expensive cholesterol drugs and could lead to a widely

A new “subconscious mode” for smartphones and other WiFi-enabled mobile devices could extend battery life by as much as 54 percent for users on the busiest networks. University of Michigan computer science and engineering professor Kang Shin and doctoral student Xinyu Zhang will present their new power management approach Sept. 21 at the ACM International

Researchers at Duke University and the University of British Columbia are exploring whether surfaces can shed dirt without being subjected to fragile coatings Scalpels that never need washing. Airplane wings that de-ice themselves. Windshields that readily repel raindrops. While the appeal of a self-cleaning, hydrophobic surface may be apparent, the extremely fragile nature of the

Besides powering vehicles, the technology can also be used to solve the problem of energy storage The era of clean technologies is hopefully only at its dawn and yet we have already witnessed extraordinary advances in the field. From solar windows that power-up buildings to energy-producing roads, to desalination plants and many more, cleantech achievements are

  In the new Millennial-inspired Participation Economy, the old definition of brand value — the one that worked for decades — is dead. As marketers, we knew that the sum of our core functional and emotional benefits divided by price would give us a proxy for brand value.  Stronger brands had more price elasticity.  However,