Google is one of the most valuable companies in the world, but its future, like that of all tech giants, is clouded by a looming threat. The search company makes virtually all of its money from ads placed on the World Wide Web. But what happens to the cash machine if web search eventually becomes outmoded?
That worry isn’t far-fetched. More of the world’s computing time keeps shifting to smartphones, where apps have supplanted the web. And internet-connected devices that may dominate the next era in tech — smartwatches, home-assistant devices like Amazon’s Echo, or virtual reality machines like Oculus Rift — are likely to be free of the web, and may even lack screens.
But if Google is worried, it isn’t showing it. The company has long been working on a not-so-secret weapon to avert its potential irrelevance. Google has shoveled vast financial and engineering resources into a collection of data mining and artificial intelligence systems, from speech recognition to machine translation to computer vision.
Now Google is melding these advances into a new product, a technology whose ultimate aim is something like the talking computer on “Star Trek.” It is a high-stakes bet: If this new tech fails, it could signal the beginning of the end of Google’s reign over our lives. But if it succeeds, Google could achieve a centrality in human experience unrivaled by any tech product so far.
The company calls its version of this all-powerful machine the Google Assistant. Today, it resembles other digital helpers you’ve likely used — things like Apple’s Siri, Amazon’s Alexa and Microsoft’s Cortana. It currently lives in Google’s new messaging app, Allo, and will also be featured in a few new gadgets the company plans to unveil next week, including a new smartphone and an Amazon Echo-like talking computer called Google Home.
But Google has much grander aims for the Assistant. People at the company say that Sundar Pichai, who took over as Google’s chief executive last year after Google was split into a conglomerate called Alphabet, has bet the company on the new tech. Mr. Pichai declined an interview request for this column, but at Google’s developer conference in May, he called the development of the Assistant “a seminal moment” for the company.
The Latest on: Google Assistant
via Google News
The Latest on: Google Assistant
- Now your Google Home wants to learn how to say your nameon April 30, 2021 at 11:11 pm
IF YOU'RE fed up with Google mispronouncing your name every time you ask the Google Assistant a question ...there's finally a fix.
- Google Assistant Will Now Finally Be Able to Say Your Name Correctlyon April 29, 2021 at 4:50 pm
Now you can help stave off those unfortunate uncanny valley moments by teaching the Google Assistant how to pronounce your name and the names of folks you frequently contact. Google demonstrated how ...
- Google Assistant Gets Better At Context, Pronunciations With Your Helpon April 29, 2021 at 1:03 pm
Google is now updating its AI Assistant to make it better at understanding the context of queries and the pronunciations of names. That's based on recent ...
- How to Make Google Assistant Pronounce Your Name Correctlyon April 29, 2021 at 1:00 pm
Google is updating Google Assistant with better contextual learning features that should make the digital helper more accurate. One of the changes is the ability to teach Google Assistant how to ...
- You can now teach the Google Assistant how to pronounce nameson April 29, 2021 at 9:08 am
You'll soon be able to teach the Google Assistant how to pronounce names. Google demoed the process in a new video (embedded above). Press a button in the Google Assistant contact section to have the ...
- Does Google Assistant always say your name wrong? You can teach it to pronounce correctlyon April 29, 2021 at 7:40 am
Google announced an update to Google Assistant that will allow users to teach it how to properly pronounce your name or those in your contacts.
- Google Assistant can finally pronounce names properly with new updateon April 29, 2021 at 6:01 am
Google is also making its timers smarter when users fluff the command, or can’t quite remember what they named the alarm ...
- Google Assistant can now pronounce your name better: Here’s howon April 29, 2021 at 4:04 am
Google Assistant is getting new improvements to pronounce and understand names in a much better way, among more added changes. Here's a look at them. The post Google Assistant can now pronounce your ...
- Google Assistant can now be taught how to pronounce and recognise nameson April 28, 2021 at 10:30 pm
Google Assistant will no longer mispronounce names, if taught, based on the latest update Google has made to the platform.
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