Magic Leap, a secretive company making wearable technology for mixing digital imagery with the real world, is seeking to raise $827 million. Jaunt, maker of a 3-D camera for filming virtual reality video, has nabbed a total of $100 million, including $65 million in September. And 8i, which makes technology that lets people interact with video of humans as though they were in the same room, has raised nearly $15 million.
None of these start-ups is a household name. Few members of the public have had an opportunity to interact with — much less buy — the virtual and augmented reality technology that these companies are developing.
Yet investors and entrepreneurs believe that headsets made to immerse people in digital worlds are the next giant moneymakers in technology, setting off an investor frenzy rarely seen since the early days of the web and mobile markets. Virtual reality start-ups are multiplying, venture capital is pouring into them and the believers are expressing blue-sky thinking about how the new products could reshape entertainment, communications and work.
“Every decade or so there’s a next-generation hardware platform,” said Matt McIlwain, a venture capitalist at Madrona Venture Group. “Our view is the smart headset is going to be the platform of the next decade that changes the way a lot of stuff gets done.”
There are good reasons to be skeptical that virtual reality will change technology the way smartphones did, at least in the near term. While the latest headsets and software can make for dazzling demonstrations, even many fans of virtual reality say they still have not experienced a must-have game or application. The required headsets are expected to cost $300 to $500, in addition to the $1,000 or more it will cost for a powerful PC that some will require. And the virtual worlds inside the headsets have induced motion sickness in some people.
What makes the virtual reality investment craze even more speculative is that few members of the general public actually own or have tried the headsets.
The Latest on: Virtual reality
via Google News
The Latest on: Virtual reality
- Microsoft Mesh makes future meetings shared, augmented, virtual experienceson March 2, 2021 at 3:31 pm
Microsoft Mesh is the next big thing from Microsoft, utilizing the next generation in augmented reality and high-speed internet connectivity to connect people around the world. People “feel ...
- From sci-fi to reality: Evidence that the metaverse is closer than you thinkon March 2, 2021 at 2:10 pm
From the necessary infrastructure to non-fungible tokens -- all the pieces are coming together to make the metaverse real.
- Global Augmented Reality and Virtual Reality in Aviation Market Share, Size, Top Companies, Demand, Opportunity, Business Strategies Forecast 2025on March 2, 2021 at 1:32 pm
Selbyville, Delaware, the Global Augmented Reality and Virtual Reality in Aviation market is anticipated to grow ...
- Microsoft’s new Mesh platform will let you meet with your coworkers in a virtual realityon March 2, 2021 at 10:31 am
Microsoft (MSFT) is dead set on making augmented and virtual reality a, well, reality for businesses and consumers tired of simple video chatting apps. As part of its annual Ignite conference, the ...
- Microsoft Steps Up Push to Bring Virtual Reality to the Masseson March 2, 2021 at 10:29 am
Microsoft Corp. unveiled software tools designed to make it easier and less expensive for people to access virtual reality and augmented reality content, and for more creators to build these digital ...
- CommonWealth Partners’ 2099 Pennsylvania Avenue First in Washington D.C. to Deploy Virtual Reality Fire Drillson March 2, 2021 at 6:38 am
Pennsylvania Avenue First in Washington D.C. to Deploy Virtual Reality Fire Drills 2099 Pennsylvania Avenue is the first multi-tenant office building in Washington D.C. to use virtual reality to ...
- Virtual Reality Market 2020 Business Strategies, Production and Comprehensive Research Study till 2025on March 2, 2021 at 1:57 am
The scope of the report includes a detailed study of global and regional markets for Global Virtual Reality Market with ...
- InVeris Training Solutions Introduces VR-DT Virtual Reality Law Enforcement Trainer, Announces State of California as Launch Customeron March 1, 2021 at 9:34 pm
InVeris Training Solutions today released details of its all-new advanced training solution called the VR-DT (Virtual Reality Decisions and Tactics) or “Verdict”. The system uses the latest fully ...
- The impact of multisensory integration and perceptual load in virtual reality settings on performance, workload and presence | Scientific Reportson March 1, 2021 at 8:36 am
Evidence indicates that the facilitation in the detection of multisensory stimuli is modulated by the perceptual load, the amount of information involved in the processing of the stimuli. Here, we ...
- Need a New Pandemic Hobby? Try Microsoft Flight Simulator in Virtual Realityon February 28, 2021 at 3:00 am
One of those things is Microsoft Flight Simulator. This franchise has been around in more primitive forms since the early ‘80s, but nearly 40 years later, it’s a whole other beast. Recreating every ...
via Bing News