Last week, the heads of two of America’s biggest companies said almost the same thing about what personalized technology would mean to the future of business.
First, Timothy D. Cook, the chief executive of Apple, said his consumer technology company was starting to address the business world, which people in tech call “the enterprise.”
“We want to make tools to help people change the world, and that means being in the enterprise,” Mr. Cook said at a conference on Tuesday for Box, a company that makes online storage and collaboration tools. It is, he said, “a huge opportunity for us.”
Jeffrey Immelt, the chief executive of General Electric, endorsed that view later in the day. “Industrial companies have yet to feel the benefit of the Internet the way consumers have,” he said in an interview. “We’re just getting started.”
Each man takes his stand relative to where he sits. Mr. Cook talked about the prospects for the kind of mobile Internet services delivered on iPhones and iPads and developed on Macs. Mr. Immelt is building a system of sensors and so-called predictive data analysis that he hopes will deliver to G.E. $10 billion in revenue by 2020.
That same year, G.E. is forecasting, there will be one billion connected electric meters, 100 million connected light bulbs and 152 million connected cars globally.
But what does it mean for business technology to be like consumer tech? Looking at consumer tech today, the answer is personalization.
Google looks at your searches, emails and other online behavior and sends you a likely ad. Facebook reads your social behavior to the same end. Online media uses tracking cookies. The iPhone logs your location and sends it to various places.
It doesn’t end there. Tesla cars and Nest thermostats are designed to watch what you do with them and adjust themselves to better serve you.
Remarkably, mass-produced goods increasingly personalize into something unique because of a lot of snooping on you. Few consumers turn personalizing features off, adjust use or boycott the products.
In a conflict of personalization and privacy, personalization has triumphed.
Mr. Immelt foresaw much the same kind of thing happening with machines. “We can now track every jet engine separately throughout its life,” he said, giving each one the machine equivalent of a Facebook page, which states where it is and how it is “feeling,” making maintenance more efficient.
Changing the behavior of devices will enable companies, he said, “to make sure you don’t allow any space between the customer and you.”
Mr. Cook was less clear, but Apple’s joint agreements with Cisco Systems and IBM aimed at business are almost certain to involve a lot of personal identification and location awareness, if only in the name of corporate security.
There are already office apps that interact with people depending on location and job status. Equipment and software like whiteboards or conference-call phones record who is in a meeting or tag what was said.
Many people expect to see machines develop relationships with their operators. “A camera on every machine will identify who you are,” said William Ruh, the head of G.E.’s digital business. “It will configure itself optimally for the person using it, or be looking at you and others and figuring out the best practices for its own operation.”
Taking orders from a lathe, he noted, “could feel threatening, but it’s the opposite — it’s effective on-the-job training.”
The Latest on: Personalization of the Machine
via Google News
The Latest on: Personalization of the Machine
- Olmsted Falls Fire Department seeks grant to replace extractor washing machine and dryeron January 27, 2021 at 5:25 am
After nearly two decades of use, the Olmsted Falls Fire Department needs a new washing machine and dryer. However, these appliances aren’t your normal consumer models.
- LiveXLive Announces The Launch Of “The Snubbys” - A LiveXLive Original Event Hosted By Comedian Roast-Master Jeff Rosson January 27, 2021 at 12:16 am
LiveXLive Media (Nasdaq: LIVX) (“LiveXLive”), a global platform for livestream and on-demand audio, video and podcast/vodcast content in music, comedy and pop culture, and owner of PodcastOne, Slacker ...
- Dominion is suing Rudy Giuliani, seeking $1.3 billion in damages, after he spread the conspiracy theory that the vote-machine company rigged the electionon January 25, 2021 at 9:02 am
Dominion accused Giuliani of "a viral disinformation campaign" over his claims the company helped flip votes from Trump to Biden.
- Bright Lights: an animated exploration of the devastating grip of poker machineson January 25, 2021 at 4:41 am
Our latest Guardian documentary is the fully animated story of “Sharon”, who has been addicted to poker machines since they first arrived in Australia in 1992. This cautionary tale encompasses several ...
- Mission Healthcare of San Diego Adopts Muse Healthcare’s Machine Learning Toolon January 19, 2021 at 5:57 am
PRNewswire/ -- San Diego-based Mission Healthcare, one of the largest home health, hospice, and palliative care providers in California, will adopt Muse Healthcare’s machine learning and predictive ...
- Why marketers need both rule-based and machine learning-based personalizationon January 15, 2021 at 2:41 am
Through machine learning-based personalization, brands can more easily scale decision-making and increase efficiencies where human processing power is limited. The symbiosis of rule-based and machine ...
- Meet 'The Beast' — an OU dream tailgate machineon December 30, 2020 at 12:03 pm
ARLINGTON, Texas — Three OU grads travel the country in their personalized Sooners bus, bringing the party wherever they go. Jason Bourne, Mike Smith, and Audy Maggard sit on a bed of AstroTurf ...
- The Ultimate Green Machine: A Personal Magnetic Transporteron December 17, 2020 at 10:00 am
Policy & regulation are aligning with renewables cost declines to make projects more profitable and portfolios more sustainable. The Grid Edge comprises technologies, solutions and business models ...
- The best smart home gym workouts of 2021: Peloton, Mirror, Tempo and moreon December 11, 2020 at 8:35 am
It recently added one-on-one personal training to its repertoire ... Can you really get a full weight room from a machine that's the size of TV? Tonal thinks so. Tonal's "weight machine" uses ...
- Personal Die Cutting Machine Market 2020 Top Countries Data, Market Size with Global Demand Analysis and Business Opportunities Outlook 2026on December 9, 2020 at 4:00 pm
Global “Personal Die Cutting Machine Market” forecast 2020-2026 report study gives information of the market across different market segments, geographical regional analysis, and examination ...
via Bing News