Though just down the road from each other, the country’s tech capital and one of the country’s largest farming regions are only now starting to work together—with only a little culture clash.
It’s 2020. Drones are flying over the tomato plants, taking constant quick snapshots of the field to look for problems. A stream of ultra-accurate weather data informs crop decisions, while a handheld pathogen detection system sets off alerts for diseases in the field in a matter of minutes. The whole farm is hooked up to a massive outdoor wireless network, to ensure that no swath of land is ever left unconnected. Somewhere around here is a farmer.
Silicon Valley has a lot to offer the growing number of farmers who rely on high-tech solutions. But while Palo Alto and California’s Central Valley, the place where much of the country’s produce is grown, are just a few hours’ drive from one another, the cultural gap is incalculable. If farmers and tech entrepreneurs can find common ground, our food supplywill benefit.
Ashwin Madgavkar, the founder of a startup called Ceres Imaging that uses aerial photography and spectral imaging to keep track of water stress and nutrient content in crops, has mostly figured out how to navigate that cultural gap. But it took some time.
“At first, when I approached farmers, it was more for advice—asking about decisions they made on the farm and how we could influence those decisions,” he says. “Farmers are simple at the end of the day in that if you can provide a product that will make more money than it costs them, then they will buy it. The biggest challenge is that farmers are busy—you have to really convince them it’s worthwhile.”
Agriculture is a huge industry in the U.S., and precision agriculture—the practice of using sensors, software, analytics, and drones to micro-manage crops—is a growing part of it, with a market size estimated to be up to $2 billion (and rising fast). Entrepreneurs and big companies alike are salivating; Monsanto recently bought San Francisco-based weather analytics company Climate Corporation for $1 billion, and a number of agriculture technology startup incubators and funds, including Farm2050, have started popping up in the region.
If you can provide farmers a product that will make more money than it costs them, then they will buy it.
The Latest on: Farm Of The Future
via Google News
The Latest on: Farm Of The Future
- Field Work by Bella Bathurst review – a nuanced record of life at Rise Farmon May 3, 2021 at 1:13 am
What Land Does to People & What People Do to Land, Bella Bathurst identifies a series of painful truths about Britain’s relationship with its land. This is a country whose self-identity is closely ...
- Farmers look to the future in a post-pandemic worldon May 2, 2021 at 1:40 am
"I had no place to sell my flowers except for the farmers market, and in the beginning, flowers weren't even allowed to be sold at the farmers market." While Roach says she is still "hanging on by her ...
- UK, Maker’s Mark team up to establish world’s largest repository of American white oak at Star Hill Farmon April 30, 2021 at 9:34 pm
The massive effort at Star Hill Farm, home to the iconic Maker’s Mark Distillery, represents the most comprehensive natural range of white oak to date anywhere in the world. The American white oak ...
- Cox family conserves an additional 36 acres of Tuckaway Farmon April 30, 2021 at 6:00 pm
The owners of Tuckaway family farm in Lee have set aside 36 acres for conservation from a recent property purchase to expand the operation.
- Future-proofing investment in renewable energy at Kingston Solar Farmon April 30, 2021 at 12:01 am
BayWa r.e. has managed Kingston Farm on behalf of its client, Gresham House, a specialist alternative asset manager, since 2017. The site is a 15 hectare, 5 MW ground mounted PV solar park ...
- The Ecology School in Saco celebrates completion of green campus at River Bend Farmon April 29, 2021 at 2:00 am
A total of 712 solar panels placed over the south-facing leach field and throughout the orchards will produce 330,000 kWh per year, equivalent to removing 49.5 cars from the road each year, school ...
- PM Boris Johnson pressed about uncertainty of future ag policy on farm visiton April 27, 2021 at 10:34 am
Prime Minister Boris Johnson has been urged to provide more clarity on his future agricultural policy ’as soon as possible’ on an NFU farm visit in Derbyshire.
- Planting Forest Buffers Can Bring a Stream of Benefits to the Farmon April 27, 2021 at 6:29 am
Buffers bring a stream of benefits—find out how and why that matters to your farm. Click here to access free technical resources, on-farm support and incentives to see all the benefits forested ...
- Fields of Learning: The Student Farm Movement in North Americaon April 26, 2021 at 4:11 pm
Where will the next generation of farmers come from? What will their farms look like? Fields of Learning: The Student Farm Movement in North America provides a ...
- New sustainable advances help reimagine fish farming: "It's really the wave of the future"on April 24, 2021 at 9:53 am
Fish farms haven't always had the best reputation, but that seems to be changing fast. Many scientists and chefs believe fish farms may be the future of food due to a combination of factors, including ...
via Bing News