Quirky, a start-up that now fields 4,000 new product ideas a week, picks three winners and then takes over all aspects of production, from making blueprints to marketing the goods through big-box retailers like Home Depot and retail websites, including Amazon
The repurposed red brick warehouse in Manhattan’s Chelsea neighborhood is a bustling hub of modern industrial activity. Skilled young workers are hunched over pristine machine tools and 3-D printers that churn out prototype products.
This is the home of Quirky, a start-up that now fields 4,000 new product ideas a week, picks three winners and then takes over all aspects of production, from making blueprints to marketing the goods through big-box retailers like Home Depot and retail websites, including Amazon.
Most of Quirky’s top-selling products have been inventive, stand-alone devices — like a power strip that pivots so a plug never blocks an adjacent socket, and a plastic stem that inserts into a lemon or lime and becomes a push-button citrus spritzer.
Yet increasingly, the ideas coming into Quirky — about one in four — are for home products that can communicate with a smartphone or a household Wi-Fi network. These are ideas pursuing the much-promoted vision of the smart home, or the consumer Internet of things.
The vision has been around for years, but the reality has remained elusive. “The Internet of things is still for hackers, early adopters and rich people,” said Ben Kaufman, Quirky’s 27-year-old founder and chief executive.
But Quirky, like others, thinks that is about to change. The company will lead an ambitious effort, beginning next month, to accelerate the adoption of smart-home products. It is setting up a separate company, Wink, whose main technology is software intended to be the equivalent of an open operating system, helping to seamlessly connect all kinds of automated home devices.
The Latest on: Quirky
via Google News
The Latest on: Quirky
- Maine man, 18, killed in sand collapse on New Jersey beach; dad recalls his ‘quirky’ personalityon May 18, 2022 at 1:33 pm
Levi Caverly was on a Toms River, N.J., beach Tuesday digging a hole with his 17-year-old sister when the hole collapsed on both of them, authorities said. A frantic rescue effort resulted in the safe ...
- Quirky Robbo record could haunt Roosters; Cowboys face biggest test yet: Stat Attackon May 18, 2022 at 11:51 am
This week the Cowboys will be hoping to snap a 12-game losing streak and avoid becoming just the second team since ‘98 to lose 13 straight against an opponent, behind the Raiders 14 straight v Storm ...
- This Chic Berlin Hotel Marries Prussian Grandeur With Quirky Millennial Charmon May 18, 2022 at 11:14 am
Hotel Luc is part of Autograph Collection Hotels, which handpicks hotels that are intimately connected to the history and culture of their surroundings, and, in turn, become part ...
- Father Pays Tribute to 'Quirky' Teen Who Died After Beach Hole Collapsedon May 18, 2022 at 10:28 am
A day at a New Jersey beach turned tragic for two siblings after a huge 10-foot hole they had dug collapsed with them inside.
- Teen killed in Jersey Shore sand hole collapse was ‘quirky,’ devout Christian: dadon May 18, 2022 at 8:45 am
The father of 18-year-old Levi Cavelry, from Maine, said that his son, who was crushed to death while digging a hole with his sister at the Jersey Shore, was “quirky” and “knew ...
- These travel facts are quirky and fun; how many of these do you know of?on May 18, 2022 at 5:00 am
Travel is fun and, at times, full of surprises. But that’s what makes travel exciting, isn’t it? Where’s the fun when everything is predictable and ‘normal’? Whatever that word means!Chucking ...
- From a luxury castle to under the sea: 10 quirky Florida overnight stayson May 16, 2022 at 7:17 am
Have you always dreamed of spending a night in a treehouse? How about hopping aboard a charming vintage “boatel” for an overnight? Or living in a tiny house for just a night or two, enjoying the ...
- Visual arts: Upper Arlington artist's exhibit a quirky meld of shapes, colors and imageson May 14, 2022 at 3:08 am
Collage: The Art of Recycling,” an exhibit of 57 works by N. Penney Denning of Upper Arlington, is on view through June 2 at the Dublin Arts Council.
- Bizarre or Quirky? This High-End Brand is Selling Bilkul Phatta Hua Juta For Rs 1.42 Lakh, Internet is Aghast!on May 14, 2022 at 12:14 am
One of the most famous luxury brands, Balenciaga is in the news for offering a bizarre piece of product. The brand known for delivering uncompromising standards for a high price is making headlines ...
- Why the FunMeter Duo Is Expanding From Docs About ‘Quirky Fraud Cases’ to Become ‘Full Service’ Producerson May 13, 2022 at 11:15 am
James Lee Hernandez and Brian Lazarte brought us the riveting HBO docuseries “McMillions,” about an ex-cop who rigged the McDonald’s Monopoly game promotion for a decade; and their latest, and first ...
via Bing News