Cars are becoming smarter than ever, with global positioning systems, Internet connections, data recorders and high-definition cameras.
Drivers can barely make a left turn, put on their seatbelts or push 80 miles an hour without their actions somehow, somewhere being tracked or recorded.
Automakers say they are only responding to consumer demand, and besides, they and regulators say, the new technologies help them better understand consumers and make the cars safer. But privacy advocates increasingly see something more unsettling for drivers: that someone is always watching.
Now two senators are trying to give car owners more say over some of that data. Early next week, Senator John Hoeven, Republican of North Dakota, and Senator Amy Klobuchar, Democrat of Minnesota, will introduce a bill stipulating that car owners control the data collected on the device called the event data recorder. The recorder, commonly known as a black box, collects information like direction, speed and seatbelt use in a continuous loop. It is in nearly every car today, and in September, it is set to become mandatory.
“We’ve got real privacy concerns on the part of the public,” Senator Hoeven said in a telephone interview. “People are very concerned about their personal privacy, especially as technology continues to advance,” he said, referring to revelations of spying by the National Security Agency. Fourteen states have already passed similar laws.
The data collected by the black box has already been the center of litigation by law enforcement agencies and insurance companies seeking to use the information against car owners. The bill would limit what the data could be used for and would require a warrant to release the data without the owner’s consent.
But even this legislation covers only part of what is a rapidly evolving technological landscape.
At the International CES in Las Vegas this week, automakers and technology companies announced a stream of new products and services aimed at making cars more connected.
Google announced it had a partnership with G.M., Audi, Honda and Hyundai to bring its Android platform to vehicle infotainment systems by the end of this year. At the same time, G.M. said it would start an app shop, where drivers can use apps like Priceline.com to book a hotel room and CitySeeker, which provides information about attractions and restaurants near the vehicle.
The days of a driver being alerted to a deal at a retailer as he drives nearby are rapidly approaching.
Many consumers, though, are unaware of just how much personal information is collected and used, privacy advocates say.
The Latest on: Privacy
via Google News
The Latest on: Privacy
- OMG Opts For ‘Cookieless Translator’ In Transitioning To Privacy-First Eraon August 23, 2021 at 5:20 pm
Omnicom Media Group (OMG) and digital ad platform Teads have announced the launch of what they claim to be the first technology developed to support marketers in their cookieless media targeting ...
- Kilpatrick Townsend Defends Privacy Suit Over License Plate Scanning Tech From Edelsonon August 23, 2021 at 4:39 pm
Counsel at Kilpatrick Townsend & Stockton on Friday removed a privacy class action against Digital Recognition Network to California Southern District Court. The suit, filed by Edelson PC, accuses the ...
- Big Tech Compliance Tracker: China Regs Protect User Privacy; Amazon Warns About Congressional Antitrust Pushon August 23, 2021 at 2:21 pm
In the latest news from the tech industry, China OKs privacy regulations while Amazon warns its sellers about an antitrust proposal in the U.S.
- iPhone privacy: How Apple's plan to go after child abusers might affect youon August 23, 2021 at 9:07 am
The tech giant has built systems to fight child exploitation and abuse, but security advocates worry they could erode people's privacy. Here's why.
- How Google Analytics Consent Mode Helps Protect Customer Privacyon August 23, 2021 at 7:56 am
Data privacy regulations have brought consumer consent top of mind for marketers and consumers alike. Google introduced a beta feature to Google Analytics last fall called Consent Mode to help ...
- Infamous hacker group claims to be selling data from over 70 million AT&T customers, according to a privacy groupon August 22, 2021 at 1:18 pm
Well-known on the dark web, the hacker group is trying to sell data from over 70 million AT&T customers for $1 million. AT&T disputes the claim.
- Growth roundup: Mail privacy protection and growth marketing beyond the tacticson August 20, 2021 at 3:32 pm
However, Apple’s Mail Privacy Protection — announced earlier this summer with its iOS 15 update — attempts to eliminate metrics and data associated with email.” This week in marketing, Sargeant dives ...
- China Just Passed a Major Data Privacy Law—With a Big, Government-Sized Loopholeon August 20, 2021 at 1:30 pm
When covid-19 cases started surging through China last year, we saw the country’s already authoritarian surveillance systems get kicked into overdrive. Officials rolled out everything from ...
- China passes data privacy law, tightens control over companieson August 20, 2021 at 10:18 am
China approved a strict data privacy law, but concerns about the Communist Party government accessing data remain. Meanwhile, the U.S. has not yet enacted a federal data privacy law.
- China passes new personal data privacy law, to take effect Nov. 1on August 20, 2021 at 12:46 am
China's National People's Congress on Friday passed a law designed to protect online user data privacy and will implement the policy from Nov. 1, according to state media outlet Xinhua.
via Bing News