English: Illustration of automatic face detection. (Photo credit: Wikipedia)
In a move that will thrill advertisers but make at least some members of the public queasy, a European outdoor advertising firm is rolling out ads using face detection this week.
The technology, called OptimEyes, will let advertisers know how many people are seeing their ads — and what kinds of people are viewing them. OptimEyes promises to identify the gender and rough age of viewers using face detection.
Amscreen, which has a network of more than 6,000 screens in Europe in gas stations and convenience stores, is using the technology to let advertisers see the results of their ad spends. Such ROI data is common for online ads, but has proved elusive for more traditional forms of advertising, like outdoor and TV. As the video above explains, the technology can let advertisers tailor their ads so they run at certain times of day to reach “men of a certain age.”
The company isn’t alone in looking to Minority Report-like face detection as a solution for advertising ROI. Last year, Microsoft filed a patent for Kinect that would let advertisers know how many people were using the product at any given time. A company called EyeSee manufactures mannequins for retail stores that use face detection to let retailers assess their traffic.
The Latest Bing News on:
OptimEyes
- OptimEyes.aion June 12, 2022 at 10:15 am
OptimEyes.ai is a unique AI-powered, on-demand SaaS solution for cyber-security, data privacy and compliance risk modeling. We are the first to create industry-specific risk benchmarking, providing an ...
- Henry Ford OptimEyes Residencyon January 8, 2020 at 12:11 am
The resident will participate in oral presentations to peer audiences that may include the HFO OptimEyes Morbidity and Mortality conference, Residency Day with the Michigan College of Optometry, ...
- Verditek lightweight solar panels get IEC certificationon July 10, 2019 at 9:10 am
converting the pipeline of leads being generated by the company’s sales team and through its commercial partners - Engenera Renewables and Optimeyes Energy. As it had recently announced ...
- AVeS Cyber Securityon January 20, 2019 at 6:13 pm
OptimEyes.ai is a unique AI-powered, on-demand SaaS solution for cyber-security, data privacy and compliance risk modeling. KBE is a global consulting firm, with offices in Toronto and Milan, which ...
- £400,000 Big Lottery Fund grant for Optimeyes projecton January 28, 2015 at 2:27 am
The funding has been awarded following a successful bid from national sight loss charity RNIB for the Optimeyes project, which will run across Yorkshire and the Humber and South Lincolnshire with the ...
The Latest Google Headlines on:
OptimEyes
[google_news title=”” keyword=”OptimEyes” num_posts=”10″ blurb_length=”0″ show_thumb=”left”]
The Latest Bing News on:
Face detection
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- Justice Minister to fast track face recognition technology following recent riots in the capitalon November 26, 2023 at 11:06 am
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- face recognitionon November 26, 2023 at 11:06 am
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- Study finds brain area that can assist blind people in face recognitionon November 24, 2023 at 8:46 am
Georgetown University Medical Center neuroscientists revealed that the fusiform face area, a vital region for face processing in sighted people, plays an important role in helping blind people ...
The Latest Google Headlines on:
Face detection
[google_news title=”” keyword=”face detection” num_posts=”10″ blurb_length=”0″ show_thumb=”left”]
