British art to take over billboards in plan to make UK world's largest gallery

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Lucian Freud, Man’s Head (Self Portrait I), 1963, Whitworth Art Gallery

Art Everywhere project asks public to vote for their favourite works to display on poster sites across country this summer

Thousands of poster and billboard sites are to be given over to the best of British art for two weeks this summer, so instead of the usual car or ice cream adverts we might see a stunning Constable or Hockney or Hepworth.

Or even slightly more challenging work such as Helen Chadwick’s Piss Flowers, a work enthusiastically nominated on Friday by the artist Bob and Roberta Smith who gave his backing to a project which intends to make the UK the “world’s largest art gallery”.

The plan is called Art Everywhere and will involve 50 of the nation’s favourite artworks being reproduced on at least 15,000 poster sites across the UK. The public will vote for what they want to see from a longlist of 100.

It is the brainchild of Richard Reed, the co-founder of Innocent Drinks, who had the idea when he saw a picture on a poster when walking down Goldhawk Road in London. “It wasn’t titled and it didn’t have a logo and I never knew why it was there but it was a beautiful thing and I would stop for about 30 seconds – it just put some bounce into my step, it brightened my commute to work.”

A light went on in his head and he approached the poster industry, which agreed to donate the sites between 10 and 25 August. Also on board are the Art Fund, the Tate and many artists.

“I’ve been in many projects in my career but I haven’t been involved in something as pure and simple and positive as this,” said Reed.

“Our vision is that this summer we literally want to flood the streets of the UK with the greatest art that this country has ever produced – it has got no agenda beyond that. It is about putting wonderful, beautiful things in as many places as possible to be seen by as many people as possible.”

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