Ushering in a new era of cognitive computing systems, IBM today unveiled the IBM Watson Engagement Advisor
Delivered From the Cloud and Into the Hands of Mobile Consumers, Watson Provides Faster, Personalized Service For Smarter Commerce Top Brands Tap Watson’s Ability to Crunch Big Data and Provide Fast, Personalized Advice for Empowered Consumers
Ushering in a new era of cognitive computing systems, IBM today unveiled the IBM Watson Engagement Advisor, a technology breakthrough that allows brands to crunch big data in record time to transform the way they engage clients in key functions such as customer service, marketing and sales.
Now businesses can better serve consumers with a cognitive computing assistant that learns, adapts and understands a company’s data quickly and easily, enabling users to have IBM Watson at work quickly, while increasing its knowledge and value over time.
Two years after its triumph on Jeopardy!, the IBM Watson Engagement Advisor is a first of a kind system designed to help customer-facing personnel assist consumers with deeper insights more quickly than previously possible. Delivered through cloud-delivered services and online chat sessions, IBM Watson will empower a brand’s customer service agents to provide fast, data-driven answers, or sit directly in the hands of consumers via mobile device. In one simple click, the solution’s “Ask Watson” feature will quickly help address customers’ questions, offer feedback to guide their purchase decisions, and troubleshoot their problems.
Leading brands from a variety of industries are exploring how the IBM Watson Engagement Advisor can help them engage with their customers, including ANZ, Celcom, IHS, Nielsen and Royal Bank of Canada.
“We envision Watson to serve as cognitive assistant, adept and quick at making sense of Big Data, that can empower our regional bank advisors to better serve our two million wealth management clients across the region,” said Joyce Phillips, CEO Global Wealth and Group Managing Director, Marketing, Innovation and Digital, ANZ Banking Group. “We are pleased to explore with IBM how Watson can enable smarter, faster financial recommendations – yielding a customer experience that is simple, personalized and steeped in data-informed insights.”
“Around the globe and across platforms, Nielsen provides insights into what consumers watch and buy—helping marketers engage with their customers in the smartest possible way,” said Randall Beard, Global Head, Advertiser Solutions for Nielsen. “Our work with IBM’s Watson is the latest from the Nielsen Innovation Lab, founded to advance research in advertising effectiveness. Watson’s unique capacity to uncover insights from Big Data by simply posing a question in natural language is incredibly powerful. Using Watson, we will explore the ways we can help agencies and their client brands more effectively engage with consumers across devices and improve the impact of their advertising and media plans.”
Part of IBM’s Smarter Commerce initiative, the newest capabilities of IBM Watson are a natural fit for customer engagement, based on its ability to understand the nuances of human language, process questions akin to the way people think, and quickly cull through vast amounts of big data for relevant, evidence-based responses to its human users’ needs.
The rise of the digital consumer has spawned a range of online, mobile and social media commerce trends that require businesses to deepen their interactions with customers and transform the way they provide marketing, sales and service. Consumers expect brands to know them individually, deliver personalized interactions and self service options. Business leaders — such as chief marketing officers, customer experience leaders and heads of sales — must transform the way they interact with consumers to build brand loyalty and improve customer service.
The key to success: IBM Watson, via cognitive computing intellect, can proactively engage with a business’ customers, and continuously learn from interactions, anytime and anywhere, providing fast, more accurate and personalized interactions.
The IBM Watson Engagement Advisor will help companies make their interactions count by knowing, delivering and learning what each customer wants – in the context of their preferences and actions – sometimes before even the customer knows it themselves. Consider these findings:
The Latest Bing News on:
IBM Watson Engagement Advisor
- W2O Adds Three New Leaders to Further Drive Digital Transformation in Healthcareon January 23, 2021 at 12:08 am
Global health innovation leader W2O today announced it has created three new positions to lead W2O’s continued growth and transformation across the healthcare spectrum. This press release features ...
- W2O Adds Three New Leaders to Further Drive Digital Transformation in Healthcareon January 22, 2021 at 6:02 am
In this role, Saitta forged the first digital health partnerships with technology leaders, including IBM ... engagement channels, tools and techniques. Mickelberg is a C-suite advisor and ...
- EU Trade Official Wants Swift Engagement With Biden on Aircraft, Digital Taxes, WTOon January 15, 2021 at 8:07 am
WASHINGTON (Reuters) - The European Union is looking to engage quickly with the Biden administration to resolve major trade irritants, including disputes over digital taxes and commercial aircraft ...
- Five9 Agent Assist and Inference Studio Platform Win 2021 BIG Innovation Awardson January 12, 2021 at 6:25 am
Tax Planning Personal Finance Save for College Save for Retirement Invest in Retirement Research Mutual Funds Stocks ETFs Bonds Best Investments ...
- BT spins off new tech unit, Digital, to be led by ex-Airtel CIO Harmeen Mehtaon January 11, 2021 at 9:56 pm
Further, Howard Watson will become Chief Technology Officer. He will lead the team accountable for network strategy, networks transformation and service platforms. He will also retain ...
- HSBC to Face Shareholder Heat on Fossil Fuels in AGM Voteon January 10, 2021 at 7:09 am
But after a four-year period of engagement with HSBC, the investors coordinated by responsible investment group ShareAction and including Europe's largest asset manager Amundi said they wanted to ...
- IBM appoints former Trump economic advisor Gary Cohn as vice chairmanon January 5, 2021 at 8:57 am
He's expected to work closely with IBM CEO Arvind Krishna "on a wide range of business initiatives and external engagement, in areas including business development, client services, public ...
- Prize Recipienton December 8, 2016 at 10:14 am
and Prof.Dr. M.J. Sparnaay as co-advisor. In 1983 he joined the IBM T.J. Watson Research Center as a Research Staff Member. At IBM he has held positions as manager of Interface Science, and of ...
- A School Just for Youon July 16, 2015 at 8:13 am
By increasing student engagement and enhancing teacher ... for example, is using IBM’s Watson technology to create a Student Advisor application to give students real-time answers to school ...
- J. Leighton Readon June 1, 2012 at 6:49 pm
Leighton serves as a trustee or director of The BeneTech Initiative, BioVentures for Global Health, an an advisor to numerous other health-related initiatives. His awards include several as co ...
The Latest Google Headlines on:
IBM Watson Engagement Advisor
The Latest Bing News on:
- How smart is IBM Watson? Check out its artificial intelligence-based stock pickson January 20, 2021 at 8:42 am
A new report finds that artificial intelligence from IBM's Watson is helping a financial services firm pick stock winners. Compare your potforlio.
- Atos, IBM and Red Hat team up on new industrial automation serviceson January 20, 2021 at 8:00 am
ICT company Atos is expanding its strategic alliance with IBM to develop joint offerings focused on automation in manufacturing, logistics and supply chain. One of the new cloud-based applications ...
- Nucleus Research Releases Q1 2021 Equity Snapshot for IBMon January 20, 2021 at 6:18 am
Nucleus Research, a global provider of ROI-focused technology research and advisory services, today released its Q1 2021 Equity Snapshot for IBM. The snapshot provides an analysis of IBM’s market ...
- Ahead of IBM's Q4 Earnings: Cloud, GBS & Systems in Spotlighton January 20, 2021 at 4:35 am
The company’s fourth-quarter results are likely to reflect solid adoption of hybrid cloud, Watson, and blockchain platforms. Additionally, digital transformation wave has bolstered adoption of ...
- GitLab partners with IBM Cloud to improve collaboration for DevOpson January 14, 2021 at 5:15 pm
GitLab is partnering with IBM Cloud designed to help DevOps teams work more efficiently by collaborating through a shared platform.
- GitLab Partners with IBM to Support Acceleration of Customers' DevOps Journeyon January 14, 2021 at 10:55 am
"The collaboration between IBM and GitLab brings together the best of our combined market leadership in software development to help customers reduce costs, speed up delivery and improve quality," ...
- Digital health ‘passport’ lands Oracle, Microsoft support; IBM also is rolling one outon January 14, 2021 at 10:04 am
Looking ahead to days when people will be required to have proof of pandemic vaccination, a high-profile group unveiled its plan for a digital passport of sorts, something similar to what IBM embraced ...
- LTI and IBM to Expand Global Alliance to Help Organizations Accelerate Digital Transformation with Open Hybrid Cloudon January 14, 2021 at 7:00 am
PRNewswire/ -- Larsen & Toubro Infotech (BSE: 540005) (NSE: LTI), a global technology consulting and digital solutions company plans to expand its multi-year, global alliance with IBM (NYSE: IBM) to ...
- IBM Watson’s Stock Pickson January 12, 2021 at 3:11 am
Today we discuss an intriguing exchange-traded fund that uses IBM's artificial intelligence to pick its stocks.
- Video Search Pioneer Panopto Hires IBM AI Marketing Executiveon January 6, 2021 at 9:00 pm
Neway brings a unique combination of marketing leadership, B2B expertise, and B2C brand experience to Panopto. Panopto’s video management system helps large enterprises and higher educational ...