Owners can rent out their cars by the hour, day or week
As we all begin to look forward to the Interactive section of South By South West in March, PSFK has identified five key trends that readers should be monitoring during the festival. One of these trends, we have coined ‘Co-Sharing.’
Today, a growing number of people are trading items and favors between each other. Digital technology allows anyone to find an object or service they need, when they want it, where they want it. Rather than finding these products and services at retailers or from large corporations, these items are often found in the hands of other people—sometimes neighbors, sometimes like minds a great distance away.
Everything and anything is being lent and traded. The product-service economy is growing, and has reached a level where a significant number of people are maximizing the use of their possessions by lending them out to other people through disintermediated channels.
This peer to peer exchange raises the overall value of the entire community of members by offering more choice, experience and opportunities that meet an ever changing set of expectations and needs.
One pertinent example of this trend that continues to come up in our research is car-sharing.
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