Twision, the first ever twitter television show makes a splash in Spain
Veo7 launched their first Twision program last Thursday and will continue to air every Thursday evening at midnight. Here’s some more post-launch insight into the initiative.
Unlike other international attempts to integrate Twitter, uni-directionally, Twision viewers are able to use the #veo7 hashtag to speak directly to presenters and influence where the program’s discussion goes — branded “twittertulia”.
During the latest program (which is at midnight and Veo7 is not a prime channel), Melchor Miralles’ timeline crashed and he was quickly buried under nearly 2,000 comments and suggestions.
The numbers? 80,000 watched the program for the entire hour, while 659,000 watched at least some of it. Worthwhile? Certainly, and if they do this right, they could position this as ‘people’s channel’.
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